Recognizing that Egyptian organizations and SME's need to enhance their leadership development efforts, the program aims at nurturing up-and-coming managers who will eventually drive their company's bottom line. It targets, those who currently assume or will assume the cross-functional responsibilities of company leadership, presenting to them an integrated view of the fundamentals of management.
Program Description
The program consists of 4 sessions provided over a period of 4 months, and covering both the academic concepts as well as the practical applications of the following topics:
1. Strategic Management
Strategic Management helps you identify and evaluate new opportunities, new alliances and new approaches. It provides practical tools that enable you to implement and manage your business plan skillfully, shrewdly and continually.
Strategic Management also helps you learn how to turn a strategic plan into a solid action plan with performance outcomes you can measure. While a strategy may emerge full-blown from your imagination, making it workable within the parameters of your organization can be a daunting challenge.
2. Finance and Cash Flow Management
Without cash, companies simply won’t exist. Cash problems are the most common causes of business failures. However, many managers are not quite sure how to measure and control the cash flowing in and out of their companies and how it relates to profits. This program alerts you as a manager to the vital need for maintaining a healthy cash flow.
3. Corporate Governance and HR
Certain high-profile events and wide-sweeping reforms have made the environment for corporate governance an enormously challenging one. Pressured by increasing demands for greater knowledge, independence, and accountability, corporate boards are finding themselves under more intense scrutiny than ever. Strengthening the performance of both the board and the company management is now a formidable task that requires extraordinary leadership on your part.
4. Marketing, Advertising and Branding
This is the first step towards improving the reputation, image, perceived value, and awareness of your brand. You will have the input needed to validate, through market research, brand identity, and messaging alternatives. You will also be introduced to how you can have consensus around the first draft of your brand identity map. Taking this workshop will create a common understanding of what a "brand" is, how it works and why it's important. You will know how to create and use brand identity to create a compelling story for your business, product, or service.
Presenters/Speakers:
Two senior executives will handle each session, sharing their experiences and presenting both the academic concepts as well as the practical applications of the topics. The main focus of the program will be on the environment of doing business in Egypt and the region. The presenters will come from leading universities and practitioners from reputable multinational companies with proven track record of success as business leaders. Presenters for the Strategic Management session are Dr. Harold D. Harlow - AUC Assistant Prof. Management and Mr. Ian Gray - Vodafone CEO Central Europe.
Following are their bio's
Ian Gray, graduated with a BSc in Applied Physics & Electronics from Durham University, England and started work as an electronic engineer. Ian Gray joined Vodafone in 1998 as Managing Director of its Retail Division in the UK and took up his role in Vodafone Egypt as CEO / Managing Director on the 1st of May 2002 till 1st of July 2007 leading the company through listing on Cairo & Alexandria Stock Exchange (CASE) and during a time of rapid growth in the market. Ian returned to the U.K. September 2007 to take up the role of CEO Central Europe, with responsibility for Hungary, Romania and the Czech Republic.
Dr. Harold D. Harlow, Jr. has been Assistant Professor of Management at The American University in Cairo, Egypt for the three years. He teaches strategic management, communications and negotiations and strategic technology management. His research interests are strategic management, innovation and entrepreneurship in Egypt. Dr. Harlow also consults with numerous Egyptian firms and agencies including the European Union's partnership for Egyptian development, IMC, local construction and international export businesses. Dr. Harlow was previously Vice President and director in San Diego, California at several firms including IBM, QUALCOMM and Novatel Wireless. He has over twenty years of business development experience and has published articles and case studies on Egyptian & American companies, developing strategic knowledge and innovation. Dr. Harlow holds a doctorate in strategic management, an MBA in finance and an undergraduate degree in mechanical engineering. He also holds a US patent for Global Positioning Systems(GPS).
The program is delivered in Arabic with simultaneous interpretation provided for English sessions.
Participants' Profile
The program targets managers and functional specialists with approximately 10 years of work experience with proven track record of running and expanding businesses. They should have a strong desire to learn and to explore creative innovative solutions to real world problems and be willing to contribute to program activities and discussions by sharing experiences, knowledge, and practices with group/peers
Program Logistics & Fees
The program will be held at Grand Hyatt hotel at Garden City from 9:00 a.m. to 5:00 p.m. The third session will run for two consecutive days and hence hotel accommodation will be provided. The scheduled dates are as follows:
¨ Sat. November 17, 2007 Strategic Management
¨ Sat. December 1, 2007 Finance & Cash Flow Management
¨ Fri. & Sat. December 14 &15, 2007 Corporate Governance & HR
¨ Sat. January 12, 2008 Marketing, Advertising & Branding
The program is offered at a fee of L.E. 7,500 all inclusive-covering tuition, meals, lunch breaks and hotel accommodation for the two-day session, when provided. For IMC beneficiaries, participants will pay 20% of the fee, meaning L.E. 1,500 and IMC will bear the remaining 80%, i.e. L.E. 6,000 provided that all IMC/ ITC conditions are fully met.
IF YOU ARE ASSUMING OR ASPIRING TO ASSUME THE LEADERSHIP POSITION IN YOUR ORGANIZATION, DO NOT MISS THIS GOLDEN OPPORTUNITY TO SHARPEN YOUR LEADERSHIP SKILLS!
